COLLIE BUDDZ

OBJECTIVE

From his last full length release, Playback, in 2011, the web of an artist’s marketability has entered into the world of boundless opportunities. Finding Collie’s niche within this realm, and seizing those more favorable opportunities will aid in maximizing brand visibility and the often trivial aspect of a musical partnership: happiness of the artist. Our strategic methodologies will focus on maximizing awareness for upcoming projects to album sales, routing web followers to the online store to boost merchandise sales, and building an easily navigable website to allow for a detailed overview of anything Collie Buddz.

STRATEGY

Collie’s crossover to releasing music as an independent artist will mean the focus on the digital advertising front will be magnified. A digital campaign for upcoming albums, and their complementing tours will be consistently and effectively utilized to target attraction. Determining the ROAS on ads and analyzing the data will guide decisions to scale up the output of ads, or adjust accordingly. Additionally, involving Collie with other brand campaigns, such as: Humboldt’s Finest and Black Medicine will expand his brand.

services used

ADVERTISING, BRAND INTEGRATION, COMMERCE, DEVELOPMENT, DIRECT MARKETING, OPTIMIZATION, SOCIAL MEDIA & COMMUNITY MANAGEMENT, STRATEGY, WEB DEVELOPMENT.

 
 
 
 
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RESULTS

#1 ALBUM ON ITUNES

#1 ALBUM ON BILLBOARD

FEATURE ON ITUNES & APPLE MUSIC

+250% INCREASE IN WEBSITE TRAFFIC

AVERAGE 15X ROAS FOR TOUR AND ONLINE STORE ADS

FEATURE IN BLACK MEDICINE COFFEE AD

EXCLUSIVE CANNABIS STRAIN, “SWIZZLE,” WITH HUMBOLDT’S FINEST